cup cycle program

Service Design · Behavioural Design · UX/UI Design · 2025
Project by Xiaoxuan Yue, supervised by Marci Chi Ma

Cup Cycle Program addresses single-use packaging waste in China’s bubble tea culture through a reusable-cup service ecosystem. The proposal connects consumers, bubble tea shops, return points and sterilisation services, creating a more practical circulation system for everyday use.

A supporting mobile platform tracks cup use, return status and environmental impact while integrating points, rankings, social participation and AR rewards. These features turn sustainable behaviour into a visible and repeatable routine rather than a one-off environmental choice.

All project content and visual materials © 2025 Xiaoxuan Yue.